“Who are you?” asked Shadow.
“Okay,” she said. “Good question. I’m the idiot box. Im the TV. I’m the all-seeing eye and the world of the cathode ray. I’m the boob tube. I’m the little shrine the family gathers to adore.”
“You’re the television? Or someone in the television?”
“The TV’s the altar. I’m what people are sacrificing to.”
“What do they sacrifice?” asked Shadow.
“Their time, mostly” said Lucy. “Sometimes each other.” She raised two fingers, blew imaginary gun smoke from the tips. Then she winked, a big old I love Lucy wink.
“You’re a god?” said Shadow.
Lucy smirked, and took a lady-like puff of her cigarette. “You could say that,” she said.
Neil Gaiman, American Gods: The tenth anniversary edition: A novel, author’s preferred text, HarperCollins Publishers